THE ESSENCE OF THE BRAND

Founded by Baptiste Cothenet, this independent house explores a vision of clothing that is both timeless and contemporary.

Each piece is constructed around a balance between sensual materials, precise cuts, and masterful details. Designed like a second skin, the silhouette is free, structured, and taut between softness and strength.

The perspective on each piece stems from a journey marked by adaptation: a desire to blend into the environment, without ever feeling entirely at home there—except when it comes to dressing freely, without limits. This is where a feeling of power, presence, and alignment is born.

Anchored in a fluid and gender-neutral approach, the brand extends this intimate link between body, identity and transformation.

ABOUT THE FOUNDER

Baptiste Cothenet grew up in France, torn between the norms he had to follow and the overwhelming need to escape them. After several years exploring fashion in Paris, Milan, New York, and Berlin, he decided to create a space that reflected his own image: free, hybrid, and radically sincere.

His pieces extend a journey marked by adaptation, the gaze of others, and that rare moment when we finally feel right—in a piece of clothing. This is where his work begins: at the precise point where identity is revealed, both fragile and powerful.

PRODUCTION & COMMITMENT

The collections are made in Portugal,
in trusted workshops, in limited series.

Each piece is made from dormant stock
from luxury houses —
a forgotten material to which we give a second life.

A conscious, demanding approach,
based on sustainability, quality, and intention.

THE ATTITUDE

Baptiste Cothenet's plays do not seek to seduce.
They impose their presence—a vivid tension between the raw and the sublime, restraint and abandonment.
Clothing becomes language. An architecture of the body.
A space of exposure that has nothing to prove.
It's not about fashion, but about attitude: silent, magnetic, whole.

OUR VALUES

Radical sensuality

Dare to be gentle. Dare to be naked. Quiet audacity.

Queer Power & Fluidity

A free, moving, unapologetic expression.

Subversive luxury

Couture that doesn't follow the rules—it transforms them.

Futuristic know-how

Sustainability isn't a trend. It's a responsibility.

Iconic individuality

Assertive presence, without performance. Just being.

View all